UX Writing & Content Design
My work
Case study: Profile & Preferences
The Profile and Preference page in Online Services was overdue for an overhaul. But we didn't stop at just a new look and feel, thanks to our newly launched content design system. We completely reorganized each section to help users find the info they needed with ease.
Sign-in flows
First impressions count. That's why we completely revamped our sign-in pages, including account recovery flows.
Billing & payments
No one likes paying bills. Even worse? A cancelled insurance policy. This enhanced yet simple 2-step payment flow makes the process that much easier. And no more delinquent accounts.
Paperless document delivery
Clients can stay organized with paperless document delivery. We added digital product notices to existing statements and tax documents in the Documents section of My Canada Life so customers can get even more product info online.
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How-to videos
Quotes & Research on the CIBC Investor's Edge platform helps DIY investors trade like a pro. This how-to video walks clients through the hub's many trading tools that can help keep your investment goals on track.
Marketing & banner ads
A new page hero banner helped bring the CIBC Ambitions Made Real brand refresh to life on the Investor's Edge home page.
Website & product copy
A CMS migration of departmental websites made for a seamless user journey across the Faculty of Engineering and Architectural Science's digital properties. The redesign and content overhaul of this microsite was just one of many to move to Adobe Experience Manager.
Brochures & handbooks
"Be All In," an excerpt from the Undergraduate Engineering Handbook, 2020-21.
Tactical brand marketing
A double-page spread from Halal Foodie magazine for Sufra brand.
Meal kits
Meal kit recipe cards and collateral for PC Chef, a former Loblaw Companies Ltd. brand.
Product packaging
Info panel product copy for consumer packaged goods.
Food editorial
"Simple Elegance" food feature from Canadian Living magazine, May 2018.
Loyalty programs
A semi-annual PC Insiders gift box, part of a broader rewards program, drove engagement and brand loyalty among President's Choice's most loyal customers.
Lifestyle content
The results-only work environment: will it work for you?
